U.S. Health

Social Marketing & Health Communication

SAMHSA materials

Abt Associates offers cutting-edge, field-tested, and award-winning strategies to achieve positive social change. Whether promoting clinician adoption of new practice guidelines or developing a national campaign to prevent substance abuse among teens, our staff combine their expertise in public health with the latest consumer-focused marketing and communication strategies to achieve measurable results. 

We work with some of the country's most respected health organizations on critical health issues, including:
  • Immunization;
  • Substance abuse;
  • Nutrition and obesity prevention;
  • Maternal and child health;
  • HIV/AIDS; and
  • Veterans and military health
Our seasoned team addresses each challenge with a deep understanding of the audiences they need to reach along with a knowledge of evidence-based strategies to effect change at the individual, practice, community, and system level. We implement the right mix of cost-effective strategies to achieve results for our clients.
Our services include:
  • Strategic planning;
  • Social marketing and behavior change;
  • Formative research and audience analysis;
  • Public relations and creative services;
  • Partnerships;
  • Technical assistance and training; and
  • Research and evaluation

Read more about social marketing and health communication.

Read more about innovations in digital health communications.