Social Marketing & Behavior Change

The Social Marketing and Behavior Change (SMBC) Method Center was created to reflect and build upon the sophisticated communication and marketing strategies Abt Associates staff applies to achieve positive social change throughout the world.
Across the company, Abt develops programs and tools to affect behavior and system change on diverse issues that range from HIV prevention to the promotion of sustainable agriculture. From formative research, to program design, to training and technical assistance, to strategic partnerships and award-winning communication products, we strive to implement the right mix of cost-effective strategies.
The SMBC Method Center's goals are to:
  • Increase staff skills in social marketing, behavior change, and health communication;
  • Share knowledge, templates, tools and lessons learned across projects and divisions; and
  • Enhance Abt’s reputation in social marketing, behavior change and health communication through presentations, publications, participation on various working groups and committees, and attendance at key conferences.
Read more:
The mBCC Field Guide: A Resource for Developing Mobile Behavior Change Communication Programs
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Center Directors

Gael O'SullivanGael O’Sullivan leads the Social and Behavior Change Communication (SBCC) technical segment for the International Health Division. She has more than 25 years of experience in applying health communication and social and commercial marketing skills to projects in family planning, reproductive health, HIV/AIDS, and child health. 

O’Sullivan holds a bachelor’s degree in French from Georgetown University and an M.B.A. in International Marketing from George Washington University.

Gael O'SullivanCarol Bloomberg is a strategic problem solver and expert marketing and communications professional.  She is adept at identifying communication opportunities and designing innovative solutions that include smart positioning strategies, clever branding, evidence-driven communications and marketing plans, and effective dissemination and outreach activities. She has worked in academic medical centers, integrated health systems, professional associations and, through Abt’s U.S. Health Division, with the U.S. Department of Health and Human Services. Bloomberg holds a MBA from Harvard University Graduate School of Business Administration, with a concentration in Marketing.